Online health advice

Stimulated by consumer attraction for nutritional supplements for human consumption, the pet health supplement is not far behind. With more people giving pets equal status in their households, more pets are getting premium nutrition through high quality pet supplements. This trend has been growing at a phenomenal rate, and is predicted to grow even more as new and more innovative pet supplements that cater to specific health needs are introduced into the market.

Pet Supplements – Growth Factors

The organic pet supplement industry continues to thrive despite the economic downturn, thus confirming that the majority of pet owners do not mind spending a few extra dollars when it comes to purchasing organic pet products. Industry statistics indicate that one or all of the following factors played a key role amongst pet owners in the decision to purchase an organic pet supplement:

Other reasons for the rise in pet supplement sales include:

The pet nutrition market was valued at more than $2.1 billion in 2007. Out of this NBJ estimates that 43 percent of this figure is from the sale of pet supplements alone.

Popular Trends for Pet Supplements

While the primary focus of pet supplements is cats, dogs and horses, companion animals include birds, smaller animals and herptiles. High growth segments expected to have impressive sales include:

Surveys show there are 20 million households who own pets and use supplements for themselves but not for their pets. This is a large target audience to tap. Popular trends in pet supplements include:

Joint health is the hottest category of pet supplements and has been long accepted by pet owners as a safer alternative to pain killers which are known to cause adverse side effects. According to the Arthritis Foundation, 20 percent of adult dogs are afflicted with joint pain. In addition to glucosamine and chondroitin, research shows InterHealth’s UC-II® undenatured type II collagen significantly improves joint health and pain.

Pet Supplement Industry – Growing Fast!

With the safety recall of certain pet food products in 2007, pet owners are choosing organic pet foods and supplements more than ever. In 2007, pet supplement sales reached $923 million, showing a significant rise of 8 percent from 2006 according to the Nutrition Business Journal (NBJ). According to Report Buyer sales of pet supplements are expected to rise by 39% by 2012 to reach a sales value of $1.7 billion. Veterinary clinics, health stores and online outlets account for 57 percent of the pet supplement sales. The other 43 percent is from retail outlets. With a formal regulatory status on pet supplements expected soon, Packaged Facts estimates that these predicted figures will rise even more. Once standardizations are introduced in the industry, it will lead to more credibility of products and consumer trust.

If you are thinking of producing your own product line of high-quality pet supplements or improving your existing product line, a knowledgeable and experienced nutraceutical manufacturer can help you manufacture pet supplements that will maximize your bottom-line profit potential!

Nutricap Labs is a full service vitamin supplement manufacturing service. We primarily manufacture nutritional tablets, capsules, powders, liquids and pet supplements, but we also offer label and packaging design services and order fulfillment services to our customers.

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